Yume Studio

Creative work.
Complex problems.
Real purpose.

Yume is the studio of Aimée-Jade Hayes: design, digital, communications and events for organisations working across sustainability, research, arts and culture.

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The Practice

Rooted in West Wales. Working across worlds.

For over twenty years I have worked alongside organisations at the forefront of change. Sovereign funds and government ministries. Universities and research institutes. Arts organisations and community groups. From the Gulf region to West Wales.

I bring creativity and rigour to work that matters, and the same care to a trail map as to a hundred and fifty page report. Some work needs to be understood. Some needs to be beautiful. Most needs to be both.

Services

Five ways in. One studio.

01

Brand & Visual Identity

The complete visual world of an organisation.

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02

Report & Publication Design

Sustainability, ESG and research, made legible.

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03

Web & Digital

Sites and tools built around the people who use them.

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04

AI Systems & Digital Tools

The left brain load, carried by design.

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05

Events & Project Management

From the first conversation to the moment it is done.

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Also in the studio

Fine art printing, done properly.

A gallery-grade printer, archival inks and hand-picked papers. Giclée editions, shop orders, and custom decals for makers. Because artists deserve to see their work at its best without paying factory prices.

See print services
A5£6
A4£12
A3£20
A2£35
Selected Work

The work ranges widely. The intention does not.

Saudi Tourism Development Fund, Sustainability Report 2024-2025
Report & Publication Design
Aberglasney Gardens
Web & Digital
Dubai Chambers Business Forum, Germany
Report & Publication Design
Feast Wales
Brand & Visual Identity
Art Afoot
Brand & Visual Identity
Expo City Dubai, Sustainability Report 2023
Report & Publication Design
All projects
AI, on purpose

AI for the left brain. Humans for everything else.

I help organisations work out where AI can honestly help, then design and build the systems that make it happen. Bespoke, transparent, and built around the people who use them. I do not use AI to generate visual design, illustration or music. That work belongs to humans.

How I work with AI
In their words

Trusted across research, culture and community.

We have worked with Aimee and Yume for several years now. The reason we keep returning is quite simply that the quality of the work is exceptional and has helped deliver significant international impact.
Professor Martin InnesResearch Director, Cardiff University
Aimee talked us through every option and found solutions to our requirements, as well as creating a site that was beautiful to look at and easy for our audiences to navigate. The designs were excellent. We wholeheartedly recommend Yume.
Ruth JonesAncient Connections, Pembrokeshire Council
Your help, advice and support have been invaluable in getting the website up and running to the superb standard it is. We could not have done this without you. An efficient and pleasurable experience.
Marion & BarryInfinity Clay
Selected clients

Yume means dream, in Japanese.

The right name for what this work is: imagination, applied with rigour, in service of something real. One person, a trusted network, and twenty odd years of making complex things clear and beautiful. More about the studio